With her favourite toy as a toddler being a plastic make-up palette and having inherited her families entrepreneurial acumen, it should be of little surprise to anyone that Amy has carved out a successful career as a make-up artist whilst also developing a strong and recognisable brand in A Brush with Beauty. Over the last 12 years, Amy has developed an outstanding reputation as a leading make-up artist and her effortlessly approachable nature has enabled her to become an inspiration for many young girls as a beauty professional and business women.
What inspired Amy to become a Make-Up-Artist?
“From a young age a fascination began looking at how facial features can appear so very different with the simple application of a few products.
As a teenager and young adult, make-up was purely for a superficial aesthetic purpose; but since working as a make-up artist with so many different Women, appreciation and respect for the beauty industry has grown enormously. A number of clients in particular have showed how a few simple products can have such a profound effect on their confidence; which naturally translates into their abilities to succeed in whatever their task is that day. For some Women, make-up isn’t even about vanity; it’s used to balance and correct features that have maybe been altered through surgery, or been lost due to an illness etc… For these Women their daily make-up is a necessity, not a luxury. Without doubt a lot of Women would agree that they feel they ‘need’ their daily make-up routines and whether we view this as right or wrong, our perception of beauty, is a very powerful tool for many of women today.” Amy
“I feel so honoured when a client puts her trust in me … A lot of Women are scared of the ‘make-up counter’ so we offer a much more private and bespoke approach. When I see new products launch my natural response is to investigate whether they will benefit Women’s daily ‘grooming’ rituals. I personally champion anything that can save us time, double-up to be used as something else, or even just simply save money!” Amy
Amy began her chosen career by studying at the famous London College of Fashion where just 2% of applicants are accepted … students were exposed to many exciting opportunities such as styling London Graduate Fashion Week. Upon leaving, having been awarded a distinction, Amy continued her training with Bobbi Brown cosmetics where she soon discovered her love for Bridal Beauty. Her skills were developed further by specialising in Wedding make-up and hair styling and soon became a freelance Make-up Artist for the company.
During 2004, Amy set up her own freelance Wedding Make-up & Hair business and quickly became a renowned specialist in Bridal Beauty. After achieving great success in the first 4 years, Amy wanted to develop her business further and provide herself with future longevity; in 2008 the brand ‘A Brush with Beauty’ was born.
“Hard work and time is needed to establish a good reputation and through kind referrals of happy clients, beauty professionals and industry photographers a huge amount of ‘job satisfaction’ is felt each day.” Amy
The vision for ‘A Brush with Beauty’
Wanting to build the brand further, Amy has spent many years working with leading professionals around the world to develop A Brush with Beauty into much more than freelance make-up artistry services … 12 years on the company has grown to include:
Professional Make-up and Hair services
@Home or Venue exclusive SPA service at selected franchises across the UK
ABWB Cosmetics - An exceptional collection of Professional Cosmetics; available at ABWB Studios
Exclusive Franchise opportunities with a home-grown beauty brand
HMUA one-to-one training with Amy @ The Academy
In 2014 A Brush with Beauty launched the first of their exciting projects … growing from a single freelance business into a number of official ABWB franchises across four other regions of the UK. The 2014 launch of the ‘Business in a Box’ franchise model offers a unique concept created for aspiring mobile beauty entrepreneurs.
“Remembering how daunting everything seemed when I started over 12 years ago (at just 21 years old) has made me passionate about helping women into business and having the confidence in themselves to succeed.” Amy
Through the franchise initiative, aspiring Make-up and Hair Artists and Beauticians have a chance to be part of the A Brush with Beauty brand and develop their own career and business.
“My aim is to take the pressure out of starting a new business from scratch and provide a proven and well-researched ‘Business in a Box’ model for new start-ups.” Amy
Amy and her team have designed a range of unique franchise models equipping beauty professionals with not only everything they would need to build a business, but the confidence, support and recognition of an established beauty brand.
“Look & feel your most Beautiful self” x Amy
Thank you for visiting A Brush with Beauty x
Tuesday to Saturday - 10am to 5pm
Sunday & Monday - Closed